This is a “plant-based burger crafted for McDonald’s, by McDonald’s.” The company said it expects markets to begin testing the McPlant in early 2021. McDonalds also announced a new addition to its menu, the McPlant. The restaurant experience we offer must change to meet these evolving needs.” About 65% of McDonald’s restaurants globally feature a drive-thru, and the company wants to build more. According to CEO Chris Kempczinski “the needs of customers coming through the pandemic are going to be different than they were coming in. Consumers have shifted their habits demanding everything in a hurry which has further emphasized the importance of the drive-thru concept. The shift is being made partly as a result of lessons learned during the coronovirus pandemic. McDonald’s will accelerate technology innovation so its 65 million daily customers will experience “a fast, easy experience, whether at one of our 25,000 and growing Drive Thrus, through McDelivery, dine-in or takeaway.” The main message was that future McDonald’s restaurants are going to be a lot different as the company will invest heavily in what it calls the three D’s: Digital, Delivery and Drive Thru.
In November 2020 McDonald’s unveiled a new growth strategy during a presentation to investors.
